Financial Knowledge and Behaviour Survey
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| Sponsor | Commission for Financial Literacy and Retirement Income, and ANZ |
| Speciality | Social |
| Provider | Colmar Brunton |
| Contract Value | - |
| Administration Date | 2013 (Feb - Mar) |
| Frequency | Not specified |
| Next Administration | Not specified |
| Primary Method | Face-to-face |
| Primary Sample | Adults aged 18+ |
| Response Rate | 59% |
| Sample Size | 852 |
| Secondary Sample | - |
| Response Rate | - |
| Sample Size | - |
| Sample Frame | Not specified |
| Participation | Voluntary |
| Monetary Incentive | None |
| Geographical Region | National |
| Average Survey length | 61 minutes |
This is the third time the Commission and ANZ have combined to undertake such comprehensive research into New Zealanders’ financial knowledge levels, following surveys undertaken in 2006 and 2009. The 2013 survey’s scope has been broadened to look at financial behaviour, in addition to financial knowledge, in order to provide a more complete picture of New Zealanders’ financial literacy. The specific objectives of the Financial Knowledge and Behaviour Survey are: to identify areas of low financial literacy; to identify sources and channels of financial education used by New Zealanders; to assist the financial services industry to identify where products or services are misunderstood or confusing to consumers; and to measure changes in financial knowledge levels. The survey also aims to benchmark New Zealanders’ financial knowledge by making comparisons with financial knowledge surveys carried out in other countries; to explore links between financial knowledge and financial behaviour; and to assist the Commission in identifying areas for further research.
Previous Administrations
| Year | Provider | Response Rate | Downloads |
| 2013 | Colmar Brunton | 59% | Final Report |
| 2009 | Colmar Brunton | 62% | Final Report |
| 2006 | Colmar Brunton | 60% | Final Report |