Public Awareness and Attitudes Survey
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| Sponsor | NZ On Air |
| Speciality | Social |
| Provider | Colmar Brunton |
| Contract Value | - |
| Administration Date | 2018 (Apr - May) |
| Frequency | Annual |
| Next Administration | 2019 |
| Primary Method | Telephone |
| Primary Sample | Adults 18+ |
| Response Rate | - |
| Sample Size | 500 |
| Secondary Sample | Colmar Brunton online consumer panel used to source New Zealanders without landline |
| Response Rate | - |
| Sample Size | 108 |
| Sample Frame | Random household section - telephone numbers, and online consumer panel |
| Participation | Voluntary |
| Monetary Incentive | None |
| Geographical Region | National |
| Average Survey length | 8 minutes |
The annual Public Awareness and Attitudes Survey looks at public perception, understanding, and support for NZ On Air, and its funded programmes and services. NZ On Air seeks to track New Zealanders’ understanding of its role in funding local content, and their views on that content.
For a copy of the 2018 Report, please click here.