Cell Phone Use by Drivers Survey
Loading ...
| Sponsor | Ministry of Transport |
| Speciality | Social |
| Provider | Not specified |
| Contract Value | - |
| Administration Date | 2013 (Jun) |
| Frequency | Not specified |
| Next Administration | Not specified |
| Primary Method | Observation |
| Primary Sample | Drivers |
| Response Rate | - |
| Sample Size | 37,000 |
| Secondary Sample | - |
| Response Rate | - |
| Sample Size | - |
| Sample Frame | 52 sites: 7 urban centres and one rural town |
| Participation | - |
| Monetary Incentive | - |
| Geographical Region | Pilot Study - not designed to measure national rates across all times of day and week |
| Average Survey length | Not specified |
The 2013 Cell Phone Use by Drivers Survey was a pilot survey. Handheld cell phone use by drivers was observed by surveyors standing on the roadside. Survey sites were spread across seven urban centres and one rural town. Surveys were carried out during daylight hours on weekdays throughout June. Most surveys were situated where traffic had to slow, for example approaching an intersection. In some cases vehicles stopped in a queue were surveyed. The number of drivers surveyed totalled 37,000. The findings showed that 1.3% had a cell phone held up to their head, and a further 2% were probably texting while driving.
For a copy of the Results, please click here.