Where are the Audiences? Survey of New Zealanders' Media Consumption
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| Sponsor | NZ On Air |
| Speciality | Social |
| Provider | Glasshouse Consulting |
| Contract Value | - |
| Administration Date | 2017 (Apr - May) |
| Frequency | Every two years |
| Next Administration | Not specified |
| Primary Method | Not specified |
| Primary Sample | Adults 15+ |
| Response Rate | - |
| Sample Size | 1,400 |
| Secondary Sample | - |
| Response Rate | - |
| Sample Size | - |
| Sample Frame | Not specified |
| Participation | Voluntary |
| Monetary Incentive | Not specified |
| Geographical Region | Not specified |
| Average Survey length | Not specified |
The Where are the Audiences Survey investigates in detail which media respondents consume, for how long, and which channels, stations and sites they used. Frequency of use was also asked. These questions measured the daily behaviour of the main broadcast, print, online and music media options. Questions were asked about the weekly reach of nearly all media covered in the survey, which provides a single source comparison of all current media consumption in New Zealand.
For a copy of the final Report, please click here.