Children's Media Use Study
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| Sponsor | NZ on Air and the Broadcasting Standards Authority |
| Speciality | Social |
| Provider | Colmar Brunton |
| Contract Value | - |
| Administration Date | 2014 (Nov - Dec) |
| Frequency | Not specified |
| Next Administration | Not specified |
| Primary Method | Face-to-face |
| Primary Sample | Households with children aged 6-14 and parent/caregiver |
| Response Rate | 71% |
| Sample Size | 708 |
| Secondary Sample | - |
| Response Rate | - |
| Sample Size | - |
| Sample Frame | Population size within Area Units determined by the number of 6-14 year old children living in each Area Unit at 2013 Census |
| Participation | Voluntary |
| Monetary Incentive | None |
| Geographical Region | National |
| Average Survey length | Interview with children limited to 15 minutes |
NZ On Air and the Broadcasting Standards Authority (BSA) jointly commissioned the 2014 Children’s Media Use Study in order to meet their obligations to the audience and the wider New Zealand public. The broad objectives of the 2014 Children’s Media Use Study were to: measure and profile children’s media use (e.g. reach, time spent) across all relevant media including TV, radio and online; measure and profile how children source content (e.g. music, online) and how they access audio-visual media (e.g. devices and platforms used); and to measure behaviour and attitudes of parents/caregivers in relation to their children’s media consumption. Additional objectives of the study included measuring children’s and parents’/caregivers’ attitudes to the suitability of content on key media, and measuring children’s reaction to challenging content - and parents'/caregivers’ actions to reduce exposure to challenging content. Lastly, the study sought to measure knowledge and use of safeguards such as the 8.30pm watershed (the time after which programmes with adult content may be broadcast) and the programme classification system, and to track changes in attitudes and behaviours in relation to challenging content since the 2007 BSA study.
Previous Administrations
| Year | Provider | Response Rate | Downloads |
| 2014 | Colmar Brunton | 71% | Final Report |
| 2007 | Colmar Brunton | 77% | Final Report |