Public Engagement with Science and Technology Survey
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| Sponsor | Ministry of Business, Innovation & Employment |
| Speciality | Social |
| Provider | Nielsen |
| Contract Value | - |
| Administration Date | 2017 (Sep - Oct) |
| Frequency | Not specified |
| Next Administration | Not specified |
| Primary Method | Online |
| Primary Sample | Adults aged 15+ |
| Response Rate | - |
| Sample Size | 3,003 |
| Secondary Sample | - |
| Response Rate | - |
| Sample Size | - |
| Sample Frame | Online survey: Survey Sampling International (SSI) online research panel members; Telephone survey: randomly generated landline telephone numbers |
| Participation | Voluntary |
| Monetary Incentive | Online research panel members: vouchers, movie tickets, pre-pay phone vouchers, and opportunity to donate to a range of charities |
| Geographical Region | National |
| Average Survey length | Online survey 10 minutes; Telephone survey 17 minutes |
The Ministry of Business, Innovation & Employment (MBIE) commissioned Nielsen to conduct the Public Engagement with Science and Technology Survey, to track progress in the areas of science knowledge and innovation. Previous surveys in this area were conducted by Nielsen for MBIE and MoRST in 2002, 2005, 2010 and 2014. The 2014 and 2017 surveys recognise the multi-dimensional nature of engagement with science and technology and cover attitudinal engagement (emotive and cognitive) as well as behavioural engagement in a range of areas (academic, event or attraction-based, community-based, work-based and media engagement).
The main objectives of the survey are: 1) to provide a nationally representative measure of public attitudes to science and technology; 2) to cross-analyse the results by demographic variables to determine the types of people who are more and less likely to be engaged with science and technology; 3) to segment the public in terms of their varying levels of engagement with science and technology; 4) to track changes since the 2014 study of public attitudes to science and technology as well as other similar studies conducted by Nielsen in 2005 and 2010; and 5) where possible to benchmark the results against recent international studies from Ireland, Canada, the UK, Australia and Europe.
Previous Administrations
| Year | Provider | Response Rate | Downloads |
| 2017 | Nielsen | Report | |
| 2014 | Nielsen | Report | |
| 2010 | Nielsen | Online 36.84%, Telephone 41.2% | Report |
| 2005 | ACNielsen | 19% | Report |
| 2002 | ACNielsen | 29% | Report |